An airdrop with IRL claiming lets players unlock NFTs and rewards while exploring cities, blending real-world adventure with blockchain technology for an interactive gaming experience.
Belong’s new initiative, Chain Atlas, combines geo-based exploration, tokenization and AI to create an engaging crypto experience.
Non-fungible tokens (NFTs) emerged as a fundamental change in how we perceive ownership and value in the art world. Leveraging blockchain technology, NFTs enabled enthusiasts to be the sole owners of digital art while also allowing traditional art to be carried onchain.
As the blockchain space matured, NFTs gained new functions and extended their applications to gaming, event access and community engagement.
For example, token gating, which limits access to events, content or services based on token ownership, has gained traction. This model has been adopted for exclusive events and digital assets, emphasizing the versatility of NFTs as tools for engagement and monetization.
Collecting NFTs in cities worldwide
Belong is a platform for tokenization and AI-powered events, properties, and engagement campaigns. It exemplifies how Web3 technologies can reshape engagement and community building. The platform enables users to manage NFT-based event access, loyalty programs and rewards directly from their mobile devices and participate in gamified experiences.
Cointelegraph Accelerator participant Belong provides a seamless way for communities to use NFTs for social engagement and exclusivity, fostering a deeper connection between projects and users.
Chain Atlas, a recently launched initiative by Belong, is a crypto game that transforms real-world cities into interactive game boards.
At its core, Chain Atlas simplifies crypto engagement with a gamified experience. Unlike traditional airdrops requiring complex tasks, players can mint geo-based NFTs by simply stepping outside and visiting iconic city landmarks.
Describing the initiative, Jay Jidelov, CEO of Belong, said:
“Belong’s Chain Atlas redefines onchain engagement by merging blockchain with real-world exploration. This geo-based crypto game lets users mint gas-free NFTs, earn Proof-of-Location tokens and complete AI-guided missions while connecting crypto and non-crypto communities. Backed by SKALE and XDAO,
the first season of Chain Atlas transforms cities into game boards, blending gamification with blockchain innovation to drive global adoption and collaboration in Web3.”
Supported by SKALE, XDAO and Analog, the multichain game enables players to choose a blockchain, which will be their clan. By visiting hotspots, players can unlock Proof-of-Location tokens and contribute to their clan’s dominance on global leaderboards.
With hidden NFTs, seasonal stablecoin prize draws and clan-based missions, Chain Atlas gamifies exploration, allowing participants to claim territories and climb the leaderboards. The value of the total prize pool in the activation exceeds $1 million.
Chain Atlas offers a unique use case for blockchains, helping networks build community cohesion and raise brand awareness. Participants also have the opportunity to interact with blockchain-specific missions that reflect the branding and ethos of each supported chain.
The game’s first season kicked off in cities all around the world, including Mumbai, Rio de Janeiro, Abuja, Delhi, Mumbai, Bangalore, Jakarta, Surabaya, Bekasi, Bandung, Ho Chi Minh City, Hanoi, Karachi, Lahore and Dhaka.